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Research – The Master Key to Communication

Ria Hariramani

PR a word that just says something more than its abbreviation. As it is said that Public Relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. It’s also an art of strategic management of relationships between an organization and its diverse public. PR focuses on promoting the image of a company or a famous person. These are some real important goals of a PR Professional which they assure to accomplish on everyday basis. Do we know what makes it easy to achieve such far reaching goals? The answer is one big fact word- RESERACH. Research is the key to all the unopened doors. While the meaning of Research says ’Investigate systematically’, it comprises of "creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications. " But to heck with that-We research to build a foundation. No building in world can stand tall unless its foundation is strong. We as PR professionals are no different. We are building ourselves up by building an undisputed image of our clients. It’s our solid foundation of research which will house the tall thought leaders. Is it easy? NO. Will it take time? YES. As they say Rome was not built in a day. Research, just like many is also a learning process. Being at a position to learn about the media field, to create ideas and getting hitched with the journalist you. Having hands on research makes it easier to understand and connect with it thoroughly. All it takes is an extra effort towards future achievements. A PR Professional is a role model for the client who assures them to find the best strategic and tactic accomplishment of a clients objective. The knowledge comes from a mix of experience, an understanding of the media and the client and quality research.

Why research is so important and a topic of discussion, you ask?
  1. Why research is so important and a topic of discussion, you ask?
  2. It tests and clarifies doubts and assumptions.
  3. Opportunities are somewhere surrounded. All you need a little bit of effort for your next step.
  4. It helps in forming strategy, monitor progress and evaluate performances.

Public Relations today is an effective mechanism for overcoming problems. Take it from a man who knows his business, Bill gates; the Chairman of Microsoft also believes in the importance of public relations “If I was down to the last dollar, I would spend it in Public relations.” He says. Editing trending and unique concepts to calling up your connective journo to bountiful campaign ideas all these are ducks that could fit in one pound only if the water is full onto their necessity. Researh also helps in handling crisis. Crisis comes now and then but to deal with them a well crafted concept and back up plans are achieved by having your hands on research. We explore, we rule, we conquer are the three signs that indicate we are walking on the right path. Knowledge is never harmful but HEY! Cautionary alert, Look through the source you believe into because your steps depend on the knowledge you’ve gained.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” REMEMBER THAT!


Just another Friday at WMS... Torrid for some and frigid for the rest

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9:30am, We arrive

We are most energetic on Friday mornings at 9:30am - noise, fun, energy, laughter and more. Guess why? Because after a crazy week we are all getting set to make closures to day-plans and sync into the weekend mood. And also we dress in casuals on Fridays - yay! Shravan Bhaiya, our caretaker or rather the lifeline is as relaxed as a log too - he makes Friday morning look like Friday evening. The entire team gathers around in the news reading room sharing sentiments like 'yaar, aaj koi news nai hai' or 'Oh look! Tera exposure aaya – happy Friday to you'...

12 noon, we are still going strong...

As we near lunch hour, the place starts to get noisy and almost everyone starts getting panic attacks - as if it’s last working day of their lives.

4pm, we seem to be working harder...

Anyone entering the office at 4pm will wonder what a diligent and dedicated team we are. The restlessness and noise levels are increasing with every passing minute. People are going down for tea-breaks or to eat sev puri only to come back and surprise themselves with opportunities that they have worked hard for, in the full week.

5.30pm, an hour to go

The last one hour is the best as well as the hardest. You don’t know whether to rejoice that it’s a weekend or feel sad because it’s almost time to leave. But at WMS, we are all about being opportunists so keeping aside wrap up time, you will continue to see positive energy flowing that results in BIG impact outcome because we all keep sniffing opportunities or creating one for our clients.

5.30pm, an hour to go

The last one hour is the best as well as the hardest. You don’t know whether to rejoice that it’s a weekend or feel sad because it’s almost time to leave. But at WMS, we are all about being opportunists so keeping aside wrap up time, you will continue to see positive energy flowing that results in BIG impact outcome because we all keep sniffing opportunities or creating one for our clients.

SO readers, while we love the F Word - Fridays, the golden child of the weekdays, the superhero of the workweek and the welcome wagon to the weekend, this is what we do other days of the week: Monday - Plan, Tues - CREATE Chaos, Wed - Shake systems, Thurs - Meetings, Fri - Summarize our life and plan better...

Here at WMS, we believe that Friday is not just a day of rejoice, but also a day to celebrate work well done that you can be proud off.

Signing off,
Prachi Pandya


Pushing Boundaries

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Dear Friends,

It’s almost half year gone by, we have truly tried to be more on every front. In this landmark year for us, we haven’t just planned celebrations but also taken the concept of Pushing Boundaries to everything we do—for our clients, our people and the soon it will be community. We have strived hard to ensure our efforts, approach as well as abilities intersect with the ethos and essentials required to be an exemplary organization. Our culture stimulates us not only to develop into a pathfinder but also gives us capability to become an architect in sculpting this thriving organization.

This year we took a step forward and created campaigns celebrating, encouraging conversations around mass impact. It is our belief that we have a big role to play as communicators in taking conversations ahead, and we want to do everything we can—not just by ourselves but also with and for our clients. I feel with time, every WMS-er fortifies and reinforces the following qualities namely - Challenge, Love, Pride and Passion in their DNA.

Challenge

Challenge is what keeps wms-ers going. The only path to accomplish your potential and identify one’s true capacity is to move out from your comfort zone and challenge yourself. Everyone here loves challenges and ensure elevation of their own benchmarks to unleash a better version of themselves every day. There’s always a room for improvement and if it doesn’t challenge you, it doesn’t uplift you. Challenge yourself with one crazy task every day and aim for the moon!

Love

Being attached and affectionate towards your clients and colleagues will always nurture a positive relation among your stakeholders and also help you better in anticipating their moves. Even under immense pressure, a WMS-er will strive and be like a duck – at peace and composed; down below one is paddling rigorously to ensure that you exceed client’s ask and deliver on your commitments! Building trust and confidence of clients and feeling their pulse will ensure that the delivered output is identified and appreciated by them.

Pride & Passion

Many a times, we forget to take pride in our work; be it appreciation of concepts by journalists, clients, running successful campaigns or cracking impactful opportunities. We need to give prompt revert to mails, pitch our stories and make notes; but where’s the creativity? Embracing what we do, being passionate about it and seeing our output as an art is what makes us different. We take ownership of our art and feel a sense of pride in showcasing our work to the self-proclaimed Gurus of the world. We also own our mistakes, improvise, learn and celebrate our success. Continue being passionate and put your soul in what you do – it will be contagious, but it has to start from YOU.